AAMRAS
YO! NOT ANOTHER TEEN MOVIE? Oh Oh.
by Vishal Verma

A PVR Release of a Walkwater Media & Alliance Media & Entertainment Pvt Ltd Production.

Producer : Sunil Doshi
Writer- Director : Rupali Guha
Genre : Coming of age drama
Target Audience : General

Starring

Vega Tamotia - Jiya Sarang.
Ntasha Bhardwaj - Pari Sehgal.
Maanvi Gagroo - Rakhi Chadda.
Anchal Sabharwal - Sanya Balsara.
Ajay Singh Choudhury – Jhonny.
Vikram Kapadia - Rakhi's Father.
Usha Bachani - Rakhi's Mother.
Bharat Kapadia - Pari's Father.
Sonali Sachdev - Pari's Mother.
Zarina Wahab - Rekha Teacher.
Manoj Pahwa - Mr. Sharma.
Sunil Sinha – Principal.
Sukanya Kulkarni - Jiya's Aai.

Technical Analysis

Sunil Doshi’s tie up with Manmohan Shetty’s Walk Water Media is certainly no ‘Bheja Fry’ but is definitely dry in its treatment as a coming of age movie which has some drops of some pretty comic moments for its easy target genre (the mms episode). Otherwise, it’s low to match its target auds.

It’s a growing task to churn a coming of age film, cause it requires a bundle of growing pain blues, flamboyant declarations of self, and doomsday faculty foul-ups, which can cook big batches of adolescent passion at the B.O, boy its daunting.

Helmer writer Rupali Guha’s Aamras’ is that raw mango to the cinegoers which can never be enjoyed as a fruit & which has defiantly lost all its chances to be used as a pickle. Any tickles? Forget it. Rupali’s ‘Aamras’ isn,t demanding like teens, its focus is more on bonding with sisterhood instead of brotherhood for any novelty.

Starts fresh with four cute school uniforms ironing their sisterly dress material by having ‘aamras’ (means mango juice in English) milk or no milk its taste Gr8, unfortunately Guha stirs a milky way for the audience. The helmer had a cute bubbly thought but she becomes the target of the push & pull of artistic liberties & commercial boundaries & compromises for artificial cinematic sweetness.

The fear of the writer helmer that the natural bonding of the four cute 16 something ladies may not be sugary at the B.O spoils the show. Jia ‘s Aai ( played with brilliant ease by Sukanya Kulkarni) death was uncalled for. The teeny bopper’s coochi coo is absent. Apart from the mms episode, Boys are surprisingly out.

Nevertheless, the four girls do their part honestly be it Vega Tamotia as Jiya Sarang, Ntasha Bhardwaj as Pari Sehgal, Maanvi Gagroo as Rakhi Chadda & Anchal Sabharwal as Sanya Balsara.

Zarina Wahab and Reema Lagoo do competent job.

Staging is routine & the music has nothing to hum. Tech and design aspects are just adequate.
 
The movie scores 2 out of five.

One for the idea & initial freshness

The second for the performances & its capacity to earn at least something from TV sales.

The Story

Aamras is a feeble attempt at ‘coming of age' youth film about friendship among four friends (all aged between 17-18 years) urban school girls, Jiya, Pari Rakhi and Sanya.

All four are very close and come from varied background attending one of the most prestigious schools in Mumbai.

All four have no secrets among themselves. They support one another in all their endeavors - good or bad - they have promised to remain friends forever with no sorrys and no thank yous as their 'mantra'. These friends will do just about anything to keep their friendship going.

 

Promotion

Lacks the require buzz.

 

Business Analysis

‘Aamras’ is a feeble attempt at coming of age films which due to its lack of face value & buzz will fail to attract much peep at theatres & will vanish without nay beep. DVD & TV sales may bring some recovery.

Other Credits

Cinematography - Vijay Arora, & Jalees Oberoi. Editor - Sanjib Datta. Music Director: Tabun Sutradhar, & Shamir Tandon. Lyricist - Subrat Sinha, & Virag Mishra. Choreography - Habiba. Art - Jayant Deshmukh, Gautam Sen, & Swapnil Keny. Media Consultant: Spice. Reviewed at Famous Preview Theatre, Mumbai on September, 10, 2009.

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