APARTMENT
A second hand insane
by Vishal Verma

A Nari Hira presentation of a Jag Mundra film of a Magna Films production.

Producers: Nari Hira
Writer – Director: Jagmohan Mundhra
Genre: Thriller
Target Audience: General



Starring

Rohit Roy...... Karan Malhotra
Tanushree Datta...... Preeti Sengupta
Neetu Chandra...... Neha Bhardwaj
Anupam Kher...... Madhusudan Tanha
Mushtaq Khan…………….Security guard
Nassar Abdulla………policeman.









Technical Analysis

If anyone loves a trend, its Bollywood. Jag Mundra makes a futile attempt in chasing hard on a pack that started by early 90s smashes such as Basic Instinct, which gave birth to ‘Single White Female, which later on gets adopted in ‘Apartment’.

If you asked for changes made in the Bolllywood version then here is the list

Its shamelessly shies away from the Hitchcockian peril that captured the auds and inspired those Hollywood flicks

The actors have nothing innovative to do as the helmer himself is lost of ideas as he tries those tried and tested things in order to provide thrills.

No thrill, no mystery and no sex then what is it suppose to be

Director Jag Mundra losses it completely as he doesn,t know what to do. The movie travels on undefined zone and when the psycho Neetu Chandra gets into the psycho mode its turns out to be unintentionally funny.
With obvious flaws and its unfaithfulness to the genre, Mundra’s Apartment is a sad joke on slasher / psycho thrillers even worse, the movie ends giving the hint of a sequel.

Never the less Neetu tries hard to make us sit through thorough her effective eyes and striking figure in whatever way she can as Tanushree gives her ample support while Ronit Roy looks on and Anupam Kher does the routine.
The writing is so poor by the helmer Jagmohan Mundhra and his partner Syed Gulrez that it neither establishes the character of Neetu neither does it care to establish any bonding between the two making the audience care a damn when Neetu goes wild.
Technical aspects are stylish and production values are excellent

The movie scores one out of five due to some good acting by Neetu Chandra



The Story

Tanushree Dutta is an airhostess living in with her boyfriend Rohit Roy. They share a nice apartment and are befriended by their elderly neighbour Anupam Kher, a struggling poet and lyricist.

Tanushree is possessive and has issues with trust. When she mistakenly suspects her boyfriend to be unfaithful, she throws him out of the house, but soon realizes she can't afford the payment on the apartment on her own. On the advice of a fellow airhostess, she advertises for a tenant to share her apartment.

Enter Neetu Chandra, a modest small-town girl asking for accommodation. Very impressed by her simplicity and respectfulness, Tanushree believes she has found a perfect tenant. The two girls soon become close -- their camaraderie leads them to even become companions. Until things begin to go disastrously wrong.



Promotion

The movie has scored in promotions. The indoor/outdoor publicity is effective. Media awareness by I purple has been impressive.



Business Analysis

With zero thrill effect the movie stands no chance



Other Credits

Co-Producer: Vikram Hira. Lyricist: Syed Gulrez. Music Director: Bappi Lahiri. Cinematography: Uday Tiwari. Art: Aparna Sud. Editor: Jagmohan Mundhra. Sound: Anandar Chandrahasan. Costume: Rohit Chaturvedi. Media Awareness: I Purple. Reviewed at Famous Studios on April 22, 2010.

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