HEROES
Of That Touch Which Failed To Move.
by Vishal Verma

Banner: Future Picture Company Pvt.Ltd with Mega Bollywood
Producer: Samir Karnik, Bharat Shah & Vikas Kapoor
Director: Samir Karnik
Genre: Social
Target Audience: General
Star Cast: Salman Khan, Sunny Deol, Bobby Deol, Mithun Chakraborty, Preity Zinta,
Sohail Khan, Vatsal Sheth, Dino Morea, Amrita Arora & Riya Sen
Cinematography: Binod Pradhan & Gopal Shah
Editor: Sanjay Sankla
Sound: Leslie Fernandes
Story /Screenplay/ Dialogues: Samir Karnik & Aseem Arora
Art: Jeetendra Kawa
Action: Abbas Ali Moghul & Peter Hain
Music Director: Sajid Wajid & Monty Sharma
Lyricist: Jalees Sherwani & Rahul Seth
Singers: Sonu Nigam, Kavita Krishnamurthy, Kunal Ganjawala, Sukhwinder Singh, Soumya Raoh, Wajid, Shail Hada, Parthiv Gohil & Rekha
Choreography: Piyush Panchal
Media Relations: Mates

Technical Analysis
Heroes might have been an ideal project for Samir Karnik to set his foot in Bollywood as the helmer’s previous 2 projects - Nanhe Jaisalmer, Kyun...! Ho Gaya Na, where turkeys.

Sadly, this multistarred good hearted attempt stumbles in its way through. The journey of two film school debacles who embark on a trip by force in a process to make a film to complete their graduation and discover the fact as well as the truth of what makes you a hero is an optimistic idea on paper for a commercial recognition but the writer helmer Samir along with his fellow writer Aseem Arora gets baffled and they middle unnecessarily.

Like so much time is wasted on Sunny and his out dated dhai kilo thingie where Sunny overplays. Despite the star power of Salman, Priety, Deol Brothers (all perform brilliantly except Sunny), touching and intense moments mostly in the Salman and Preity episode, good punch lines here and there, controlled performance by Sohail & Watsan and the competence of Mithun da with some eye pleasing camerawork by Binod Pradhan & Gopal Shah, along with a soothing number ‘Mannata’ by Sonu and Kavita, the movie still faces the danger of being ignored.
 
The reason is simple, Samir’s story and narration has intense moments of quality but not in quantity. Almost all the intensity is utilized in the Salman episode and that too comes after the initial hiccups of Sohail and Watsan making it with their girls (Riya and Amrita – wasted), a strip party, etc. all this happens immediately when a TV journo (Mohinish Behl) has taken the letters of three officers ( Salman. Bobby & Dino) to be delivered.

The narration is unhurried and at places shifts gear and as a result, it fails to captivate, hold and move the audience in totality.

In a bid to cash on Deols market value (which is at all time low) Samir repeats the outdated Dhai Kilo ka hath wala thing on sunny and wastes time. Shockingly, Sunny overacts and fails to impress in the episode which could have been equally moving as Salman’s.

The third episode of Dino and Mithun is also a weak link, which takes its own sweet time to wind up. And not quite impressive either apart from Mithun da’s competence performance. Such emotional movie should end on a higher note but over here, Samir almost fires all his bullets in the Salman’s episode and thus the viewer who felt the high in the Salman story, in the end feels dry cause the intensity and the tempo promised in the first episode fades away further which each story.

The Story
Heroes talks about a journey undertaken by two boys and the three letters they've to deliver to the families of the deceased. Heroes could have been more of an emotional experience of how each family copes with life after their beloved has become a martyr.
But somehow fails to create the desired impact.

Promotion
The movie is average in promotion and outdoor publicity for reasons better known to the makers. TV promos, trailers give the feel of a war film which is not the case.
Only one number ‘Mannata’ has made some impact in this episodic film.
Media awareness by Mates has been reasonable.

Business Analysis
A good idea with some high quality touching moments and a solitary soothing number are not enough for a star cast film to hold the audience and bring more by word of mouth.

The movie may get some initial but is not likely to sustain because of the lack of commercial values and intense moments. Eros faces the danger of adding another failure to its list.