HOUSEFULL
Shamelessly sentimental, funny, with loads of entertainment
by Vishal Verma

A Nadiadwala Grandson Entertainment and Eros International presentation.

Producer: Sajid Nadiadwala
Co –producer: Sunil Lulla
Writer for screen: Milap Zaveri, Sajid Khan and Vibha Singh
Director: Sajid Khan
Genre: comedy
Target audience: General



Starring

Akshay Kumar...... Aarush
Deepika Padukone...... Sandy
Lara Dutta...... Hetal Patel
Jiah Khan...... Devika
Arjun Rampal...... Major Krishna Rao
Ritesh Deshmukh...... Bob
Boman Irani...... Batuk Patel
Randhir Kapoor...... Kishore Samtani
Chunky Pandey...... Akhiri Pasta
Malaika Arora...... Pooja
Jacqueline Fernandez...... Special appearance
Lilette Dubey...... Zulekha



Technical Analysis

The aptly named Sajid Nadiadwala’s ‘Housefull’ directed by Sajid Khan (Hey Baby) captures that jolly crowd who don,t care a damn when it comes to laughter and easily within seconds you come to know that this flick has hit written all over it. A spirited, funny saga, the picture serves up Akshay and the makers in a new way that enhances their most winning qualities.

A mad caper which only purpose is to entertain defies all logistics where logic goes for a toss but in the process ensures that the movie doesn,t end as a loss. What separates this one from ‘Akshay’s previous mad capers is that in addition to the actors whole-hearted performance, director Sajid Khan give shim the "touch." Knowing very well how to keep the laugh party going, the helmer instinctively understands what to say and when, the spirit is naturally infectious.

The trump card, however, is ‘Akshay’, unlike in past film work, you believe him as a loser and, even more important, you want him to win this time. Ritesh Deshmukh again proves that his comic timing is at par with the best in the industry. Lara Dutta again proves her brilliance when it comes to laughter’s.
Deepika chips in with valuable support.

Other actors are uniformly strong, and Sajid Khan deserves much credit for exacting just the right degree of outrageousness without spinning into some wild orbit. None of the characters are cheap targets of fun, and the script actually manages to put the situations into a human context that makes their foibles real and funny. There's also genuine levity in cameos from Boman Irani, Jiah Khan, Arjun Rampal and Randhir Kapoor.

‘Housefull’ dishes out the mad caper predicament to perfection and has moments which can make even a stone hearted a good laugh. The scene where Akshay cleans the house with a vacumizer and gets it all houch pouch instantly reminds you of the Chaplin, Laurel Hardy videos you watched sitting at home with your wafers, bhajias, cold drink whatever…   days and later when he suffers from electric shock which passes on to Ritesh is undeniably hilarious and the best. Sajid Khan maintains the honesty though events become predictable and keeps the audience engaged rather than frustrated by the track.

Director Sajid Khan and his partners in screen writing Milap Zaveri, and Vibha Singh.  work in concert to maintain the pace in the comedy loaded with buffoonery, gags, gay jokes but the skill is in the filmmakers' ability to get his audience hooked up with the entire proceedings.

Technical aspects are strong where Vikas Shivraman cinematography is breathtaking, Rameshwar S Bhagat editing is sharp. Production values are mind-blowing.

The music is a major plus and Shankar Eshaan Loy had already delivered a winner in ‘Apni Tohn Jaise Taise’

The movie scores 3 out of 5

It’s a pure masala entertainer for the masses designed for the fun hungry souls of bollywood.



The Story

Housefull is a romantic comedy entertainer which narrates the story of Aarush - the world's unluckiest man. Being jinxed, he believes his bad luck can vanish if he finds true love. In this quest for true love how one lie leads to another and how different people from different walks of life come together adding even more confusion to this hilarious comedy of errors resulting in total chaos and mayhem forms the crux of the story. The line which Deepika tells Akshay in the film "Jis jhooth se kissi ka ghar basta ho, voh jhooth jhooth nahin hota", pretty much sums up the essence of the film.



Promotion

The movie scores high marks in its promotions. Right from the announcement, the movie has maintained the buzz. Sajid Nadiadwala is a smart businessman and he knows how to sell his product. He proved it with ‘Kambhakht Ishq’ and now confirms it with ‘Housefull’. The indoor and outdoor publicity is honestly doing the click trick. And the makers had given a clear indication that it’s a mad caper and meant for those loyal cinegoers only. Media awareness by Raindrop people has been spot on and top of that a hit number ‘Apni Toh Jaise Taise’ has all the ingredients to attract more and more legs.



Business Analysis

‘Housefull’ is a mass entertainer designed for the ‘fun’ hungry souls of bollywood the movie has enough ingredients that makes its commercial prospects buoyant, the movie possess strong odds to be the first genuine success story of 2010.



Other Credits

Executive Producers: Swapna David and Andrew Heffernan. Cassettes and CD's on T-Series. Lyricist: Sameer and Amitabh Bhattacharya. Music Directors: Shankar Mahadevan, Ehsaan Noorani and Loy Mendonca. Background Music: Sandeep Chowta. Cinematography: Vikas Shivraman. Choreography: Farah Khan. Editor: Rameshwar S Bhagat. Sound: Jitendra Chaudhary.Dialogue: Anvita Dutt Guptan. Costume: Aki Narula and Shabina Khan. Media Relations: Raindrop Media. Promos: Ravi Padda and Binni Padda. Publicity Designs: Marching Ants. Reviewed at fame Cinemas, Andheri, Mumbai on April, 30, 2010.

Indianmotionpictures.com is striving to present the most thorough review database. We do not currently list below-the-line credits, although we hope to include them in the future. Please note we may not respond to every suggestion. Your assistance is appreciated.