JAANE KAHAN SE AAYI HAI
Yeh ‘Kya’ Film Banai hai
by Vishal Verma

A Warner Bros Pictures Presentation of a People Tree Films production
Producers: Mukesh Talreja and Nikhil Advani
Writer-Director: Milap Zaveri
Genre: Rom Com in helmers fantasy
Target Audience: General



Starring

Ritesh Deshmukh...... Rajesh Parekh
Jacqueline Fernandez...... Tara
Vishal Malhotra...... Kaushal
Sonal Sehgal...... Natasha
Ruslaan Mumtaz...... Desh
Farah Khan...... Farah Khan
Satish Shah………RajeshFather
Supriya Pilgaonkar…………….Rajesh Mom
Akshay Kumar...... As Himself
Sajid Khan...... Guest Appearance
Amrita Rao...... Guest Appearance
Boman Irani...... Guest Appearance
Priyanka Chopra...... Guest Appearance




Technical Analysis

Writer Milap Zaveri’s debut as a helmer is tedious undesirable corporate blunder which asks the question ‘Jane Kya Film Banai Hai’, is it suppose to be a film or a joke. Even if it’s any of them then for whom.  This rom com in the fantasy of the writer helmer is targeted at another space.  The whole movie goes bland and flat as a blank computer screen.

In the world of writer-director Milap everyone is witty, and a hopeless romantic ... everyone who matters anyhow.

The Jodi of Ritesh and Jacqueline Fernandez in the pathetic ‘Aladin’ were asking for mercy and here it demands to be thrown in another space.

Warner’s attempt to capture the new age audience with this fantasy –cum-scifi-cum rom com wants you you to believe, to feel good about this kind of everything happening but alas, it dresses up its contradictions in the attempt and you fail to recognize this disguise whether its suppose to be a film or a training video.

The movie is so alien to its audience as the writer –helmer doesn,t bother to tell why Jacqueline lands from Venus to this earth in search of love and the audience don,t bother why Jacqueline doesn,t pay heed to Ritesh advances and the audience don,t know whether they should fall in love or not.

The picture is so flat and dumb in its writing which goes haywire from making jokes at SRK to this misadventure where an alien comes to earth to find love and all.  

The irony is love stories look for childish charms but here the whole movie is childish with not a single point to mention apart from the performance by Ritesh and Vishal who plays his buddy. Ruslan who plays the superstar. Jacqueline needs lots of polishing and Milap should join a crash course in narration asap. Sonal Sehgal is okay.

Technically polish with first rate production values, the movie scores 1 out of 5



The Story

Jaane Kahan Se Aayi Hai is the story of Rajesh (Riteish Deshmukh), a simple Gujarati boy who's been looking for love since he was a baby. Thoroughly unsuccessful in his endeavours, he nearly gives up till he meets Natasha (Sonal Sehgal). 

Desh (Ruslaan Mumtaz) is the youngest superstar in the country. Mothers want to adopt him and their daughters want to marry him. But when will he find the girl of his dreams? Their worlds turn upside down when Tara (Jacqueline Fernandez), an alien from Venus, lands on Earth in the search of true love.



Promotion
 
Decently promoted the indoor and outdoor publicity has been catchy. The movie is promoted as a comedy and the media buzz by spice has been reasonable. music has very little to help in promotions.



Business Analysis

Jaane Kahan Se Aayi Hai has minimum to offer to any category. Will go without any trace.



Other Credits

Executive Producer: Zoeb Springwala. Cassettes and CD's on T-Series. Lyricist: Sameer. Music Director: Sajid –Wajid. Cinematography: Attar Singh Saini. Action: Gurubachan Singh. Art: Sukant Panigrahy. Editor: Manan Sagar. Sound: Jagmohan Anand. Dialogue: Milap Zaveri. Publicity Designs: Sucharita Sengupta, Glamour Design Studio. Media Consultant: Spice. Reviewed at PVR, Phoniex Mills, Mumbai on April 09, 2010.

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