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16th
and 17th of August 2003 at the newly opened Hotel Intercontinental the
Grand,Mumbai, saw a galaxy of film personalities fraternising and interacting
with each other. The occasion was the first Convention organised by the
Foundation for Promotion of Film Arts and Crafts towards its endeavour
to market Indian entertainment worldwide. The Convention organised an
exhibition, seminars, conferences on infrastructure and locations, digital
film making and evolving technologies, internet marketing and so on. The
Convention got off to a flying start with the traditional lighting of
the lamp by glamorous producer-actress Raveena Tandon. Kabir Bedi, the
chief guest, in his inaugural address reiterated the need to have a brand
name to collectively and constructively market our films abroad |
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Akash
Khurana who was the moderator of the first session on Film Markets in
India said that if the customer is the King then the content ought to
be the queen. Govind Swarup warned it is high time that we stopped taking
the average filmgoer for granted because, today, the filmgoer has several
alternative choices for entertainment. Shravan Shroff said that the internet
was the cheapest way of advertising a film abroad, and the simplest cost
effective way to reach the youth. Surjit Singh of Friday Marketing said
that the ‘one man show’ attitude will no longer work in the
industry because one needs specialists in every area, including marketing.
Uday Singh of Tristar Columbia said that the need of the hour is to take
the film to the audiences, wherever they might be and whenever they would
like to see it because there is increased playability in a |
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| cluttered market. Shonjay Bhattacharya said that the emergence of the multiplexes is changing the landscape of the film industry slowly and steadily. | ||||||||||||
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Moderating
the session on Film Market-Overseas, which discussed at length topics
like Market Trends and Opportunities, New and Emerging Markets and Marketing
Films |
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Overseas,
Viveck Vaswani said that the Indian theatrical revenue is only a small
part of the revenue, which a producer gets. The term Overseas, he said,
has a million connotations. Arijit Dutta said that 90% of film business
today is in the interiors.Hence at the end of the day, what you earn from
the interiors forms your backbone. Nitin Keni said that Indian cinema
has its own identity and hence does not have to depend on the ups and
downs of the Hollywood film industry. He said that producers should tap
revenues by selling the telecast rights to thousands of television networks,
which pay from $1000 to $10000 per telecast in non-traditional areas. |
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The
first day ended with a party where outstanding achievers of the year in
their respective fields of work were honoured by the Foundation.
The second day of the Convention started with the session on international facilities. Topics discussed were international locations, pre and post productions, infrastructure benefits, incentives and co-productions. Munjal Shroff of Graffiti reiterated that 3D Animation is going to be the common content base for film, TV, internet as well as gaming. Viveck Vaswani said that the Foundation had just created a platform which will become a voice eventually. |
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Vinod
Kumar, secretary of the Foundation, proposed a vote of thanks and said
that a journey of 1000 miles begins with the first step and the two-day
Convention was the first step in the right direction.
The second day ended with a lavish party held by the Foundation to celebrate the phenomenal success of the two-day Convention, which will henceforth be an annual event. The magazine – Cinema and TV Explorer- another activity of the Foundation, is going to continue its efforts in updating readers on the emerging trends and international concerns in the of Cinema and TV. |
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Without
any fear of contradiction from any quarter, the event can be described
as a great success, and the wide coverage it got in the media is a testimony
to that. After the spectacular success of the India International Film an event of which the Foundation can well be proud, it got busy in right earnest with the promotion of Indian films abroad. In response to urgent inquiries from England, France and China, and to meet the demand from a delegation from Uzbekistan for films replete with healthy entertainment, made after1980s, the Foundation got in touch with scores of film-makers and distributors. It is gratifying to note that most of the film -makers were all praise for the Foundation’s initiative and came out with a positive response. |
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In
the meantime the 1st Foundation Film Festival 2004, India’s first
event has been designed to showcase a collection of award- winning and
highly acclaimed cinema from across the world to Indian filmmakers and
avid cinegoers. The Foundation Film Festival is designed as the platform
to inform, educate and entertain both the filmgoers and filmmakers on
the trends in International Cinema and the how, what, why of the likes
of International audiences and award committees.
The film festival boasts of a record number of Oscar Award- winning movies which shall be shown to the audience over a week. |
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35
foreign language Oscar Award -winning films (a first in itself) are scheduled
to be screened at the festival venue in 5 shows per day for 7 consecutive
days with a capacity of 1400 people for each show.
The 1st FFF 2004 is designed to host a capacity of 42,000 viewers. The audience comprises of filmmakers, film students as well as cinegoers. Delegate forms are available from the Foundation office. In addition, the Foundation has also got almost 40 films from producers for one time telecast on DD India (world cycle), a new satellite channel for which they will get Rs. 27,000/-. The Foundation has a full-fledged website www.indianmotionpictures.com which lists over 700,000 hits from over 70 countries every month. The Foundation has also aligned with various T.V. stations and distributors in over 35 destinations around the world and is also pursuing the DVD and Cable market possibilities in a big way. |
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BOON
TO DOCUMENTARY & SHORT FILM MAKERS |
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The Foundation has taken upon itself to introduce talented
short film makers and documentary makers to introduce them to different
Channels.
The Foundation has professional people with hands on experience on it’s Board and also as it’s collaborators internationally. A film maker from India is sure to benefit from all this, as much as the world is going to benefit from looking at his work. Membership Membership of the FPFAC Short Films Division entails the following benefits: 1. Listing of his profile on the Foundation’s website for the world to view, 2. Subscription to the Foundation’s magazine- Cinema & TV Explorer, 3. Presentation of his film to the prospective buyers around the world, 4. Instant information about all international film festivals through the Foundation resource centre. Membership, for a very limited period, is open for just an admission fee of Rs.1000/- with an annual subscription of Rs.1000/- which means a total initial payment of Rs.2000/- right now. Membership shall enable us to market up to three films. For every additional film, there shall be a nominal fee of Rs.500/- . The Foundation will charge a commission of just 20% on the total gross on sales towards its costs. Details of membership and forms can be had either from our website or from The Foundation’s office at Andheri.(829, New Link Road, Adarsh Nagar, Mumbai-400 102. Tel. No. 56943330, 56943331 and 56943332). For it to be able to go ahead and market short film maker’s film, the Foundation would require an English version (or with English sub-titles) of the film on a CD, it’s synopsis in English, at least ¾ stills from the film, short biography of the producer/director and photocopies of any press cuttings or any other publicity. Cost of this shall be borne by the member. In addition to this, a member will have to give us a declaration that the rights of the film(s) to be marketed vest entirely and totally in himself, and that he authorizes FPFAC to market the film for him. It is for the first time in this country that a thought has been given in the direction of marketing of short films. This is sure to benefit the documentary film-makers, short film-makers and all those who make such films. This is also sure to benefit all those producers as well who have a whole lot of old films lying with them which, they thought, did not have a market. Mr. Vinod Kumar says “We have started a movement, now it is upto the documentary and short film makers to come and be a part of it.” |
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