Cinema & Business News

Hrithik is brand ambassador for fresh and improved Cinthol
IMP News Wire, dated March 20, 2008

Hrithik was announced as the brand ambassador of the new, improved Cinthol range of soaps, talc and deo at a function in Mumbai yesterday.

Cinthol the popular and much-loved brand of Godrej Consumer Products Limited (GCPL), unleashed '24-hour confidence' with its new range of soaps, talc and deo sprays in three fragrances - Classic, Cologne and Sport in a trendy new packaging. Even its earlier products Cinthol fresh soap and Cinthol regular soap will now be available in a new and exciting packaging.

Speaking at the launch, Mrs Tanya Dubash (Executive Director and President-Marketing of Godrej Industries), said ". Hrithik Roshan was chosen as the brand ambassador as he exudes confidence and doesn't stop till he meets the high benchmarks he sets for himself"

Hrithik added, "It's an honour for me to be associated with a brand like Cinthol which has such a strong legacy. As Cinthol is all about '24- Hour confidence', energy and a 'Don't Stop Life' attitude”.