Kajol to endorse Anchor White toothpaste
IMP News Wire, dated March 26, 2008

Actress Kajol has recently added a new brand - Anchor White Toothpaste - in her kitty of endorsements.

Kajol said, “For me, my family always comes first. Becoming a mother has made me very conscious about my family’s health and oral care needs. Anchor White is the only complete range of toothpaste which offers all round protection with Fluoride, Triclosan and Calcium that all dentists agree is necessary for comprehensive oral care. Anchor White is one of the most trusted and well reputed toothpaste brands in the market and I am proud to be their brand ambassador”.

Anchor managing director Sanjay Shah says, “Anchor is dedicated to providing the Indian market with the finest products at affordable prices. Anchor believes in, Integrity, Quality and Value for Money for the consumer and is one of the first toothpaste to offer all round protection, and comprehensive oral care at an honest price”.

Anchor president - sales and marketing Sashi Nair adds, “At Anchor we believe that the finest products should be affordable to every one. We hope to propagate this belief further with the help of our new brand ambassador Kajol who shares our brand philosophy and imbibes our brand values.”.