Cinema & Business News
Percept & Future Group ink a 50-50 joint venture to form Bollywood Retail
IMP News Wire, dated May 14, 2008
Mumbai: Percept has inked a 50-50 joint venture with Future Group for Bollywood Retail. Bollywood Retail will focus on providing the Bollywood Experience and Bollywood Merchandizing within the Future Group's retail network. The JV will independently source Bollywood IPR and Software from Percept's Bollywood Corporation and use retail infrastructure from the Future Group.
The JV will entail an initial capital outlay of Rs. 50 crores and open eight locations in the first phase - Hyderabad, Ahmedabad, Kolkata, Bangalore, Indore, Jaipur, Pune, Delhi and Mumbai.