UTV closes Poland deal for Peepli Live at Berlin Film Festival
IMP News Wire February 22, 2010

Sundance Film Festival favourite, Peepli Live, directed by Anusha Rizvi, co-produced by UTV Motion Pictures & Aamir Khan Productions today announced the sale of Poland rights at the Berlin Film Festival to Polish distribution company Vivarto SP ZOO. Theatrical release for Peepli Live in Poland is planned for close to 10 prints. Vivarto has also acquired the Home Video and Television for the territory. This closely follows the sale of German rights which were acquired earlier this week.

Vivarto has successfully launched over 100 titles since 2005 and focuses on art house movies and promotion of independent cinematography. Vivarto recently acquired Sundance 2010 winner Winter’s Bone, as well as Mine Vaganti by Ferzan Ozpetek and Susanne Bier’s latest.

Justyna Troszczyńska from Vivarto commented, “Peepli Live is a truly emotional film and it starts our trip with Indian movies that will open new horizons and develop our company to proceed with many more.”

Amrita Pandey, VP, International Distribution and Syndication, UTV Motion Pictures, said, "We are thrilled to announce the sale of Polish rights to Vivarto. Vivarto is an ideal distribution partner for a film like Peepli Live and we are looking forward to the theatrical release of the film in Poland." 

Peepli Live is Anusha Rizvi’s first feature. It is a fresh and intelligently spun satire of the real-life epidemic of farmer suicides that have plagued India for the past decade. With a deft hand, Rizvi infuses humor and buoyancy in depicting this tragic predicament, illuminating the true colors of many corridors of Indian society. Peepli Live, is the first Indian film ever to be selected at the Sundance Film Festival (World Cinema Dramatic competition) and is also screening out of competition at the Berlin Film Festival.