Abhishek Bachchan to be face of Videocon d2h
IMP News Wire Dated 11th March 2010
Videocon d2h, the Direct-to-Home service provider arm of Videocon Group, announced its association with renowned and versatile Bollywood actor, Abhishek Bachchan as the face of their DTH brand in Mumbai. Videocon d2h, which launched its operations in the 2nd Quarter of 2009, also unveiled an array of the World’s first Satellite product range consisting of Satellite LCDs, Satellite Colour Televisions, Satellite DVDs and Satellite Box offering direct-to-home services.
Videocon d2h has been awarded the “Product of the Year” award in 2010. Videocon d2h is the only company in the world, being the latest entrant in the DTH segment in India which today offers the world’s first Satellite product range creating a new category of products which is enabled with MPEG - 4 DVB S2 technology.
The Videocon d2h products have certain unique features to offer its consumers;
> Two Tickers on screen
> Live preview screen on Active Games
> 12 PIP Mosaic
> Multilingual EPG (Electronic Programme Guide)
> Transparent Onscreen Display
> Creating 4 different Favourites channel list
> An Info Bar on screen – provides programme, temperature, date, time, weather and reminder information
Currently Videocon d2h is present across the length and breadth of India through a dealer & distributor base of around 40,000, present across the country. Backed by technological innovation the company has set up state-of-the-art digital infrastructure including a technology centre in Noida and three high-end 24x7 call centres in Pune, Dehradhun and Bangalore manned by multi-lingual customer service associates, trained to solve all customer queries in 10 languages.
Speaking about Abhishek Bachchan as the brand ambassador for Videocon d2h, Mr. Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) commented, “Abhishek makes a perfect match with the Videocon d2h brand attributes of innovation and high-quality entertainment. As our brand’s face, he will be instrumental in communicating the benefits to consumers across the country. It is our privilege to be associated with an actor of his calibre and excellent standing in the entertainment industry.”
Adding further about the company’s product offering, Mr. Khera said, “The consumer can choose from an offering of 244 channels & services. All in all we expect our value added products and services to provide an unparallel viewing experience backed by supreme technological innovation for the consumers.”
Abhishek Bachchan will feature across all Videocon d2h brand and product communication including advertisements on TV, Print, Outdoor, Radio and all BTL media like POS & collaterals.
Speaking on the occasion of his association with Videocon d2h, Abhishek Bachchan said, “I am delighted to be associated with the brand which has combined technological innovation with a range of products. Videocon d2h is the only one which epitomizes the true meaning of Direct–to-home as it connects the viewer directly through their latest product offerings, which no other brand has to offer currently. These Satellite Products receive DTH services directly, they do not need a set top box”
Videocon d2h has partnered with Irdeto as it offers pay-TV operators a versatile, modular and scalable Conditional Access system (CAS) that protects content conveyed over cable, satellite, terrestrial, IP, mobile and hybrid networks. Similarly they are also associated with Tech Mahindra as their IT partners and IBM to provide a world-class technology infrastructure.
Being the latest entrant in the ever growing competitive sector of DTH, Videocon d2h has several unmatched features to offer that are unique in this category.
Currently Videocon d2h is offering their range of products at;
> Satellite LCD starting @ INR 12990 inclusive of 6 months Diamond Pack free
> Satellite Slim TV starting @ INR 7990 inclusive of 5 months Gold pack + 3 sports pack free
> Satellite DVD starting @ INR 2690 inclusive of 4 months Gold pack + 3 sports pack free
> Satellite Box starting @ INR 1390 inclusive of 4 months Gold pack + 3 sports pack free
All in all there are exciting times ahead for the Videocon d2h customers as they can explore from a variety of unique features available on the entire range of products.