With the objective to create awareness of the film among the right viewers, create a media buzz & get better bargains from the sub-distributors from each circuit, the Foundation’s Services ensure higher overall returns on your products.

All FPFAC Business Services are charged at cost only basis (from members only).
(Annual Membership to the FPFAC is INR 1000 )

Our Services cover:

• Test Marketing Services
• Marketing & Distribution
• Anti Piracy Services
• Business Monitoring services

Based on the Test Marketing analysis, a plan is made looking at the sets of audiences whom the film appeals the most, & accordingly marketing budgets are allocated & publicity campaign is planned and launched, e.g. according to test data, the film is intended to appeal to Hindi-speaking, college-going groups, then marketing & publicity campaigns are focused on such segments. The objective is to target the right audience & to derive maximum mileage from promoting & exploiting the product.

Methodology
The plan also aims at advising how many prints have to be put in the market at the time of release of the film. Estimates are given for allocating these prints, circuit-wise.

Further, plans can be drafted for exploitation of any language film simultaneously with the release of the film in following languages:

• English
• Tamil
• Kannada
• Malayalam
• Telugu
• Sinhalese for Srilanka
• Bengali for Western India & Bangladesh

Out of the total number of prints, one can have at least 50% prints dubbed in the above languages, which ensures very high reach and acceptability.

The plan also covers cost estimates to various media with publicity budgets. Budgets are separately made for TV & cable publicity, Newspaper publicity, direct promotions, Outdoors publicity, etc.

Based on the above, hype is created in the market & a well-established distributor line up is ensured for acquiring rights. In this bargain the rights holder gets better value for the product & sells on his terms.

Pricing & Distribution review is based for each major circuits & appox minimum + maximum pricing estimate. Further estimates shall be provided on sale of different rights (audio + theatrical + home video + cable) in the neighboring countries like Pakistan, Srilanka, Bangladesh & estimates for such rights in Indian territories.

Advantages:

• Ensure that during the first 3-4 weeks, film is highly successful.
• Create a cascading effect & get a better turnout at theatres.
• Film is launched with right marketing appeal.
• Getting better value of product.
• Planning and implementing an expertly-drafted Promotion & Advertising plan can result in unexpected profits, as in the case of Ek Chhotisi Love Story.
• Intrinsic returns will increase with more yield on other rights such as satellite, television, etc.

For more information on any of the above services, get in touch with
Mr. Vinod Kumar, Secretary General, FPFAC on email : vinod@indianmotionpictures.com