With the objective to create awareness of the film among the right viewers, create a media buzz & get better bargains from the sub-distributors from each circuit, the Foundation’s Services ensure higher overall returns on your products.

All FPFAC Business Services are charged at cost only basis (for members only).
(Annual Membership to the FPFAC is INR 1000 )

Our Services cover:

• Test Marketing Services
• Marketing & Distribution
• Anti Piracy Services
• Business Monitoring services

The objective here is to ensure feedback on the film from different sets of viewers so that the right strategy is adopted for marketing, promotion & film release.

Ideally, this exercise is undertaken 4-6 weeks before planned date of release of any film.

Methodology
Test screenings are undertaken by inviting different sets of defined audiences. These audiences are defined in terms of different age-groups, sex, economic groups. Each audience is given 2 forms to fill-in, one prior to interval & one on completion of the film. Further it is ensured that each member of the audience gives their review report on the film about liking / disliking. Screenings are carried on for a week covering 20-28 shows & are shown to 10000 people of different categories. An analysis is gathered from the feedback of reports submitted by the viewers.

Advantages
Sample data & its analysis help the rights holder to create good promotion & distribution plan aiming at the niche the film attracts, minimizing costs and bettering revenues.

For more information on any of the above services, get in touch with
Mr. Vinod Kumar, Secretary General, FPFAC on email : vinod@indianmotionpictures.com